For any business, small or big, their web page performance must be top-notch. Especially when that web page is the driving force behind revenue or lead generation for the said business, it is here that user experience will play a vital part. Should potential customers not be satisfied with what they are getting from the site, they could abandon the page. Loading time , page speed, and performance play a considerable role when it comes to lighthouse scores . However, any such business-related website that we see currently needs to involve a lot of technology in the background. The reason for including such an intricate level of tech behind the scenes is that businesses thrive on understanding their users and customers. Without the accurate insights on usage, behavior, and other actions, marketing strategies cannot be developed in a way that can produce the max Return-On- Ad -Spend. But the tricky part is for both performance...