Server Side Tagging

  The impact of the GDPR, i.e., General Data Protection Regulation, on data availability has been a trending topic in recent months. Data is now the backbone of digital marketing, allowing marketers to gain insights into previously unknown users, enhance audiences that visit websites and applications, and better target and optimize advertising campaigns. However, marketers must prepare for a tremulous shift when new data privacy regulation goes into effect. Here's what marketers should know about GDPR compliance without compromising marketing performance.   Users have already noticed many changes due to the GDPR's impending implementation. Among them are dozens of messages about privacy policy updates from web-based companies, as well as recent reports about how leading online companies such as Facebook and LinkedIn are shifting user information associated with non-Europeans to other jurisdictions – the last of which are mainly transition designed to minimize legal liabilit...

  You hear the term "tracking pixels" or simply " pixel tags " used a lot in digital marketing. Sometimes, it's not clear what it means. Before we get into the details, let us first cover the basics. Tracking pixels are also known as marketing pixels. They allow you to collect information about website visitors, such as how they browse and what ads they click. Marketers can use this behavior data to send users paid ads that they are most interested in. You can also use tracking pixels to track conversions and measure the performance of a marketing campaign. Let's now get a better understanding of what a Pixel is. When it comes to online marketing, there are two main types of tracking pixels: retargeting and conversion. This article will discuss the difference between these two types of pixels and how they work. Listed below are some tips for effective website tracking. Using tracking pixels effectively increases the accuracy of your data and improves the...

  Regardless of the method, cookies are the vehicles that deliver data. As a result, privacy regulations focus on what type of data is collected. While cookies may be necessary, they are not the only tool that will help you keep track of visitors to your website. For example, using server side tracking can help you determine which cookies your customers have opened and which are about to expire. It all comes down to the purpose of the data collected at the other end. An identity matching system is required to link behavior events across devices and sessions. Servers collect information by stringing together information using session IDs. This is not good for understanding behaviors that occur over long periods of time or cross-browser.   Third-party cookies are about to expire. With third-party cookies on the decline, how can marketers make sure they don't lose any of their online data? By 2023, Google Chrome, Mozilla Firefox, and Apple Safari will no longer accept thir...

The use of server-side tracking solutions can be beneficial to many web developers. The benefits of server-side tracking include integration with other data collection tools, enhanced security, and less dependence on browsers. They also offer benefits beyond tracking and personalization, such as smoother user experiences, increased site speed, and improved SEO. However, before you begin collecting data, you need to choose a solution that best fits your needs.   How are server-side tracking solutions that offer first-party identity solutions beneficial? One benefit of server-side tracking is that it is more reliable. Many of the events tracked by the client-side are too complex to be replicated on a server, such as IP address collection. Some events, such as those from ad blockers, are naturally client-side. As a result, server-side tracking solutions are only appropriate for specific data types. It is also necessary to inform users that their data will be collected. In ad...

When the GDPR or General Data Protection Regulation came into regulation back in 2018, there were several questions on the minds of businesses collecting, processing, and selling user data and the ad vendors the said data was being sold to. Most of those questions were centered around GDPR compliance . The GDPR is a set of guidelines to which businesses must adhere or risk being punished. It does not mean that businesses are barred from collecting and utilizing data. Instead, it asks companies to justify the necessity of information gathered, usage, processing, and sharing it with vendors of the third party. EU’s data privacy law provides users with more options with the ability to opt-in or out of collecting data. Businesses are now required to offer the option to users to erase their personal information. In turn, because of the strict and robust privacycompliance requirements of the GDPR, it has inspired a number of similar privacy laws across different states and countries, in...