Server Side Tagging

Google Ads conversion tracking can help you track ads and analyze the source of sales for your online store. If you are using server-side attribution or Shopify’s Google channel, make sure you do not duplicate conversion tracking for your store. The channel will automatically add conversion tracking events to your Google Ads accounts. Another way to do this is by tracking through edits to the theme code or through a third-party app. However, this may lead to duplicated conversion tracking events. Duplicated conversion tracking can cause issues in reporting and ad optimization. You can easily eliminate duplicated conversion tracking events from your Google Ads account when you set up custom tracking.  To set up Google Ads conversion tracking, you need to create a conversion action, then install the tag, and finally add the event snippet. Also, if you are tracking purchases, you will need to edit the event snippet and adjust the value of the conversion based on the purchase amount. H...

For any business, small or big, their  web  page performance must be top-notch. Especially when that web page is the driving force behind revenue or lead   generation   for the said business, it is here that user experience will play a vital part. Should potential customers not be satisfied with what they are getting from the site, they could abandon the page.   Loading time , page speed, and performance play a considerable role when it comes to  lighthouse scores . However, any such business-related website that we see currently needs to involve a lot of technology in the background. The reason for including such an intricate level of  tech behind the scenes is that businesses thrive on understanding their users and customers.    Without the  accurate insights on usage, behavior, and other actions, marketing strategies cannot be developed in a way that can produce the max Return-On- Ad -Spend. But the tricky part is for both performance...