Server Side Tagging

Have you ever wondered by it is important to understand the different types of data? Well, it is the key driver of successful marketing. Depending on your current situation and your goals as a marketer, you will need to analyze what data is needed. So, let’s dig into what each type of data is and how it can benefit you. What is 1st Party Data? First-party data includes all the information you collect from your audiences or customers. This includes: ●    Customer behaviors, actions, or interests demonstrated across your application or website ●    Data stored in your CRM ●    Subscription data ●    Social data  This can also include non-online information such as customer feedback, completed surveys, and other customer information. As first-party data comes directly from the audience, it is the most valuable source of information. The best thing is that it is free of cost. You can also invest in a data management platform for first-party data ...

 Before starting this blog, we would like you to answer two questions. ●    Do you need a customer data platform (CDP) for gathering first-party data? ●    The second thing- does a CDP need first-party data to build a unified customer view? Well, the answer is yes- for both questions. Creating a unified customer identity is dependent on the consistency and quality of first-party data. While tags have done a fairly good job in collecting first-party data for CDPs, things have been tricky off-late with browser restrictions.  Strict privacy compliance, lack of paid media attributions, and inconsistency due to siloed data have led to many issues for marketers and data analysts. Fortunately, server-side tagging has provided data analysts with many legal and ethical techniques. They can generate first-party data and build a unified customer identity using them.  Challenges of Using First-party Data for Customer Identity While there are several methods for th...