Server Side Tagging

  Have you noticed how your search behavior influences the ads you see? It is due to cookies that collect the search data and feed it to ad vendors. However, there are some different types of cookies available to implement on a website, and the most commonly used are third and first-party cookies .   Privacy concerns surrounding third-party. The proliferation of privacy compliance has impacted the ability of companies to use third-party cookies in their digital advertising efforts. This is one of the primary reasons companies are starting to phase them out. But, despite the increased scrutiny surrounding cookies, this technology is still valuable for marketers. First of all, cookies are generally safe unless you agree to receive them. Cookies don't violate the law if you consent, so long as you're not trying to track someone without their permission. Modern websites implement a zero-cookie-load policy to avoid tracking without user consent. However, experts believe th...

The use of server-side tracking solutions can be beneficial to many web developers. The benefits of server-side tracking include integration with other data collection tools, enhanced security, and less dependence on browsers. They also offer benefits beyond tracking and personalization, such as smoother user experiences, increased site speed, and improved SEO. However, before you begin collecting data, you need to choose a solution that best fits your needs.   How are server-side tracking solutions that offer first-party identity solutions beneficial? One benefit of server-side tracking is that it is more reliable. Many of the events tracked by the client-side are too complex to be replicated on a server, such as IP address collection. Some events, such as those from ad blockers, are naturally client-side. As a result, server-side tracking solutions are only appropriate for specific data types. It is also necessary to inform users that their data will be collected. In ad...