Server Side Tagging

  Regardless of the method, cookies are the vehicles that deliver data. As a result, privacy regulations focus on what type of data is collected. While cookies may be necessary, they are not the only tool that will help you keep track of visitors to your website. For example, using server side tracking can help you determine which cookies your customers have opened and which are about to expire. It all comes down to the purpose of the data collected at the other end. An identity matching system is required to link behavior events across devices and sessions. Servers collect information by stringing together information using session IDs. This is not good for understanding behaviors that occur over long periods of time or cross-browser.   Third-party cookies are about to expire. With third-party cookies on the decline, how can marketers make sure they don't lose any of their online data? By 2023, Google Chrome, Mozilla Firefox, and Apple Safari will no longer accept thir...

  Aggregated Event Measurement is the latest protocol of Facebook which enables online and app events to be tracked from subsequent devices though pixel tags . To optimize ad sets for conversion events, Aggregated Event Measurement is recommended. You must first authenticate your domain before configuring the eight web events; you'll utilize to optimize your Facebook advertisements.   Domain Verification Domain verification is another Facebook requirement that has become compulsory. If you haven't verified your domain, you can't add events to the Aggregated Event Measurement and use them for long-lasting performance. We'll go over how to verify your domain. However, many advertisers have a significant challenge: they do not control the domain. Therefore, they won't be able to check the domain, configure events, or optimize for specific events in this instance. This article will also learn how to adjust Facebook event URLs and optimize campaigns for events th...