Server Side Tagging

  If you're new to the digital marketing world, you have heard the terms First party cookies , tracking pixels, and tags a lot. Of course, the two of these are vastly different in the eyes of an expert. But, to the rest of us normal people, they're all the same. Have you ever visited a specific website, searched for any particular product, and then noticed ads for that similar product or website popping up all over the internet, almost as if it was stalking you? Pixels, tags, and cookies are used to do this. You can also use them to track visitors to your website, track specific actions made on your website or app, and track various marketing campaigns. If you're looking for differences between a cookie, a pixel, and a tag, then you are in the right place. Cookies are a snippet of writing stored on your system by a webpage. A Pixel can be explained as a single point in a digital image. A tag is a piece of data or content that has been allocated and describes it. Tags ar...

  You hear the term "tracking pixels" or simply " pixel tags " used a lot in digital marketing. Sometimes, it's not clear what it means. Before we get into the details, let us first cover the basics. Tracking pixels are also known as marketing pixels. They allow you to collect information about website visitors, such as how they browse and what ads they click. Marketers can use this behavior data to send users paid ads that they are most interested in. You can also use tracking pixels to track conversions and measure the performance of a marketing campaign. Let's now get a better understanding of what a Pixel is. When it comes to online marketing, there are two main types of tracking pixels: retargeting and conversion. This article will discuss the difference between these two types of pixels and how they work. Listed below are some tips for effective website tracking. Using tracking pixels effectively increases the accuracy of your data and improves the...