Server Side Tagging

Google Ads conversion tracking can help you track ads and analyze the source of sales for your online store. If you are using server-side attribution or Shopify’s Google channel, make sure you do not duplicate conversion tracking for your store. The channel will automatically add conversion tracking events to your Google Ads accounts. Another way to do this is by tracking through edits to the theme code or through a third-party app. However, this may lead to duplicated conversion tracking events. Duplicated conversion tracking can cause issues in reporting and ad optimization. You can easily eliminate duplicated conversion tracking events from your Google Ads account when you set up custom tracking.  To set up Google Ads conversion tracking, you need to create a conversion action, then install the tag, and finally add the event snippet. Also, if you are tracking purchases, you will need to edit the event snippet and adjust the value of the conversion based on the purchase amount. H...

When the GDPR or General Data Protection Regulation came into regulation back in 2018, there were several questions on the minds of businesses collecting, processing, and selling user data and the ad vendors the said data was being sold to. Most of those questions were centered around GDPR compliance . The GDPR is a set of guidelines to which businesses must adhere or risk being punished. It does not mean that businesses are barred from collecting and utilizing data. Instead, it asks companies to justify the necessity of information gathered, usage, processing, and sharing it with vendors of the third party. EU’s data privacy law provides users with more options with the ability to opt-in or out of collecting data. Businesses are now required to offer the option to users to erase their personal information. In turn, because of the strict and robust privacycompliance requirements of the GDPR, it has inspired a number of similar privacy laws across different states and countries, in...