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Configure Google Ads Server Side Conversion Tracking With Shopify

Google Ads conversion tracking can help you track ads and analyze the source of sales for your online store. If you are using server-side attribution or Shopify’s Google channel, make sure you do not duplicate conversion tracking for your store.

The channel will automatically add conversion tracking events to your Google Ads accounts. Another way to do this is by tracking through edits to the theme code or through a third-party app. However, this may lead to duplicated conversion tracking events.

Duplicated conversion tracking can cause issues in reporting and ad optimization. You can easily eliminate duplicated conversion tracking events from your Google Ads account when you set up custom tracking. 


To set up Google Ads conversion tracking, you need to create a conversion action, then install the tag, and finally add the event snippet. Also, if you are tracking purchases, you will need to edit the event snippet and adjust the value of the conversion based on the purchase amount.

Here are the steps you will need to configure Google ads server-side conversion tracking with Shopify. 


Step 1: Create Conversion Action in Google Ads 


One of the most common conversion actions is to track purchases. To see the effectiveness of your ads, set the category to purchase/sale and the value to use different values for each conversion.


Once you are done, click “Create and Continue.” 


Step 2: Install Global Site Tag


After you create a conversion action, the next step will be to install the global site tag in your Shopify theme code.


●    When you get to the setup tag stage, click on the install the tag yourself.


●    In the Global site tag section, you will need to select the option that applies. The generated code will depend on your selection.


●    Then you will need to copy your global site tag.


●    In another browser window, open your Shopify admin and then click on “Online Store.”


●    Click Actions > Edit code.


●    Then, open your theme—liquid file.


●    If this is your first time, paste the copied global site tag between the <head> and </head> tags to apply the tag to every page in your store.


●    If you’re editing a global site tag, then locate the global site tag in your theme. liquid file and change the code as suggested by Google Ads.


●    Click Save.


Step 3: Install the Event Snippet


Once you have added the global site tag, you will need to add the event snippet on your checkout page. The latter will track conversion anytime a person clicks on your ads and then reaches the checkout page on your online store.


Step 4: Make The Conversion Value Dynamic


If the conversion action you’re tracking purchases on your online store, then the value of each conversion is different.

If the conversion action you are tracking your purchases is on your store, then you will need to edit your event snippet. It will use values that are specific for each transaction.


Wrapping Up

This was all about server-side conversion tracking with Shopify. If you want to manage server-side tagging and get access to the best tag management service, Magic Pixel will be your best bet! 


Be it looking after GTM server-side, server side attribution, or google tag manager; you will be able to do it all and much more!

So, schedule a demo today to connect with our experts!

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